From Chief Hustler to Chief Executive.

If you're a solo founder not selling enough or have a sales team who can't close without you then TFSE is the fix.

Trusted By:

WHO WE HELP

If late nights, agencies, or reps didn’t fix sales, your problem is structural.

We combine founder knowledge with a proven B2B sales method so deals close in a way that’s controlled, repeatable, and no longer dependent on just working harder.

For Solo Founders

Streamline Your Sales Without Losing Focus

When you’re building the product and closing the deals, sales can quickly become reactive and chaotic. I help solo founders simplify their pipeline, clarify their messaging, and build a lightweight sales system that runs without constant reinvention. Less guesswork. More consistency. More revenue.

For Founder-Led Teams

Embedded Sales Systems That Help You Lose Less

Founder-led sales works — until it doesn’t scale. I embed practical, founder-aligned sales processes into your team so you stop relying on heroics and start relying on structure. From qualification to follow-up, we build systems that protect your time, reduce missed opportunities, and turn momentum into predictable growth.

For Sales Teams

Scripts, Tools & Repeatable Revenue

If your team is working hard but results are inconsistent, the problem isn’t effort — it’s process. I equip sales teams with proven scripts, clean CRM workflows, and repeatable playbooks that remove friction and improve close rates. Clear expectations. Clear conversations. Clear wins.

The Proof.

We're rated great on TrustPilot

See the results for yourself.

In the first 4 weeks of working with The Founder's Sales Engine, we closed 5 new clients and learned how to run a sales process that closes faster predictably!

Jordan Brooks

GreenPaths

We're have much more control over the sales process now and we're closing customers in 3 meetings instead of chasing bad fits who don't close after 8 meetings or more. TFSE is a no-brainer and is an investment in your future growth.

Carolyn Dilks

Passetto

I have addressed my limiting beliefs about selling and now recognize selling is an important skill. I have a sales process created with the right tools and the right system. If you are a founder who is floundering in your selling process I highly recommend TFSE.

Scott Pochron

Open Eyes Collaborative

Ben was able to help me triple my booking rate. If you're thinking about working with TFSE I would say just do it. You have nothing to lose and you're going to see incredible results.

Benjamin Dryden

ZeroDraft AI

I was able to close some deals on my own which I had not done before working with Ben and my biggest individual deal that I was able to close was a $10,000 deal. I would say TFSE is absolutely worth it.

Steve Long

UnRavl Technologies

For founders that have gone from zero-to-one, and need to go from one-to-ten, who need to build out a sales playbook, and enable a team to run that playbook, I’d strongly recommend Ben and TFSE.

Roger Hau

PayerPrice

100%

Customer satisfaction

20+

Number of founders who have participated and sold more

5-figures

Average closed revenue within 6 weeks of program start

+36%

Average reported revenue growth by using TFSE methods

Note that The Founder’s Sales Engine™ is not a guarantee of results or a get-rich quick scheme. Outcomes vary depending on each founder’s market, offer, execution, and commitment. Case studies and testimonials are examples only and do not represent guaranteed results. Any business decision carries risk, and you are solely responsible for your own success.

The Founder.

Ben J. Abbey has proven success in growing businesses (>$100M sold), leading change, and building strong teams.

If you’ve outgrown early stage selling but don’t yet have a real GTM operating system installed, Ben will build it and make it run.

Scaled revenue from six to nine figures by installing real GTM systems at every stage: startup to scale.

Successful exit: Built a company from scratch, sold it, and carried the hard-won playbooks forward.

Rebuilt broken sales motions into successful ones, going from 6-to-9 figures.

Built and led high-performing GTM teams from zero to hundreds of employees.

Achieved triple-digit growth, regularly.

Designed Repeatable Sales Engines: Built outbound, messaging, and process that drives pipeline predictably.

Integrated AI into GTM workflows to boost team productivity and reduce cost by orders of magnitude.

Trusted by founders and boards to own the revenue engine and deliver outcomes, not decks.

The Engine.

Solo Founders Frustrated by Sales:

You’ve proven there’s demand, but growth still depends on you grinding through every deal. This is where we come in.

Complete curriculum with proven sales fundamentals, techniques, and psychology to close more.

Improve your day-to-day selling with structure and a pipeline you can rely on.

Write outbound copy to get replies, qualify harder, and close faster.

Build the life you want to live without sales feeling so painful and random.

We install the complete sales engine + 1:1 founder coaching + group calls + AI support 24/7.

Scaling Founders Stuck in Sales:

You’ve built traction, maybe hired a team, but you’re still the best seller. Growth stalls without you.

Replace founder heroics with structure, control, and predictable pipeline.

Scale without being chained to sales while your team delivers growth.

Gain credibility with your board by proving sales scale independent of you.

Protect your investor relationships by hitting targets with process, not hope.

We extract the founder's method and fix it for scale + 1:1 founder coaching + team coaching + AI support 24/7.

Give your sales engine unstoppable momentum.

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