Jordan Brooks
GreenPaths
Predictable revenue without founder-dependent selling.
We install the scalable B2B sales system in 90 days so you generate consistent deals, make reps productive, and stop being the bottleneck.
30% average pipeline growth.
Reps closing in weeks.
Founder no longer needed on every call.
One additional win typically pays for the entire engagement.
Trusted by founders across SaaS, services, and AI:
.png)
The ICP.
If sales still depends on you, the problem isn’t effort. It’s structure.
We turn your founder knowledge into a proven B2B sales system so deals close in a controlled, repeatable way, without trying to figure it out as you go.
For Solo Founders
Streamline Your Sales Without Losing Focus
When you’re building the product and closing the deals, sales can quickly become reactive and chaotic. I help solo founders simplify their pipeline, clarify their messaging, and build a lightweight sales system that runs without constant reinvention. Less guesswork. More consistency. More revenue.
For Founder-Led Teams
Embedded Sales Systems That Help You Lose Less
Founder-led sales works until it hits a ceiling. I install a structured sales system into your team so results no longer depend on you. From qualification to follow-up, we build the process that protects your time and turns effort into predictable revenue.
The Proof.
We're rated Great on TrustPilot
See the results for yourself.
In the first 4 weeks of working with The Founder's Sales Engine, we closed 5 new clients and learned how to run a sales process that closes faster predictably!
We're have much more control over the sales process now and we're closing customers in 3 meetings instead of chasing bad fits who don't close after 8 meetings or more. TFSE is a no-brainer and is an investment in your future growth.
Carolyn Dilks
Passetto
I have addressed my limiting beliefs about selling and now recognize selling is an important skill. I have a sales process created with the right tools and the right system. If you are a founder who is floundering in your selling process I highly recommend TFSE.
Scott Pochron
Open Eyes Collaborative
Ben was able to help me triple my booking rate. If you're thinking about working with TFSE I would say just do it. You have nothing to lose and you're going to see incredible results.
Benjamin Dryden
ZeroDraft AI
I was able to close some deals on my own which I had not done before working with Ben and my biggest individual deal that I was able to close was a $10,000 deal. I would say TFSE is absolutely worth it.
Steve Long
UnRavl Technologies
For founders that have gone from zero-to-one, and need to go from one-to-ten, who need to build out a sales playbook, and enable a team to run that playbook, I’d strongly recommend Ben and TFSE.
Roger Hau
PayerPrice
100%
Customer satisfaction
20+
Number of founders who have participated and sold more
5-figures
Average closed revenue within 6 weeks of program start
+36%
Average reported revenue growth by using TFSE methods
Note that The Founder’s Sales Engine™ is not a guarantee of results or a get-rich quick scheme. Outcomes vary depending on each founder’s market, offer, execution, and commitment. Case studies and testimonials are examples only and do not represent guaranteed results. Any business decision carries risk, and you are solely responsible for your own success.
The Founder.
Ben J. Abbey has proven success in growing businesses (>$100M sold), leading change, and building strong teams.
If you’ve outgrown early stage selling but don’t yet have a real GTM operating system installed, Ben will build it and make it run.
Scaled revenue from six to nine figures by installing real GTM systems at every stage: startup to scale.
Successful exit: Built a company from scratch, sold it, and carried the hard-won playbooks forward.
Rebuilt broken sales motions into successful ones, going from 6-to-9 figures.
Built and led high-performing GTM teams from zero to hundreds of employees.
Achieved triple-digit growth, regularly.
Designed Repeatable Sales Engines: Built outbound, messaging, and process that drives pipeline predictably.
Integrated AI into GTM workflows to boost team productivity and reduce cost by orders of magnitude.
Trusted by founders and boards to own the revenue engine and deliver outcomes, not decks.
Give your sales engine unstoppable momentum.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
