Install The System.

Breathe Again.

Reduce Friction.

Scale Easier.

Actually Close Deals.

Build Your Empire.

Install The System.

Breathe Again.

Reduce Friction.

Scale Easier.

Close Deals.

Build an Empire.


Whether you're a B2B startup founder frustrated with sales, or stuck in sales as the best closer even with a team, The Founder's Sales Engine™ (TFSE) is proven to book more meetings and close more deals to grow companies faster.

This isn't coaching, and it's not a bunch of work dumped on you. We co-build TFSE inside your business over 10 weeks, customizing the install, and enabling you to succeed now and in the future. We've created a new category of founder-led sales acceleration and most see results in 4-6 weeks.

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who we've worked with

The Proof.

In the first 4 weeks of working with The Founder's Sales Engine, we closed 5 new clients and learned how to run a sales process that closes faster predictably!

Jordan Brooks
GreenPaths

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We're have much more control over the sales process now and we're closing customers in 3 meetings instead of chasing bad fits who don't close after 8 meetings or more. TFSE is a no-brainer and is an investment in your future growth.

Carolyn Dilks
Passetto

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I have addressed my limiting beliefs about selling and now recognize selling is an important skill. I have a sales process created with the right tools and the right system. If you are a founder who is floundering in your selling process I highly recommend TFSE.

Scott Pochron
Open Eyes Collaborative

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I was able to help me triple my booking rate. If you're thinking about working with TFSE I would say just do it. You have nothing to lose and you're going to see incredible results.

Benjamin Dryden
ZeroDraft AI

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I was able to close some deals on my own which I had not done before working with Ben and my biggest individual deal that I was able to close was a $10,000 deal. I would say TFSE is absolutely worth it.

Steve Long
UnRavl Technologies

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Your sales knowledge and candid feedback was very much appreciated. They helped me onboard my new AE team well ahead of expected schedule with great sales methodology training, coaching and documentation. Much appreciated.

Tristan St. Louis
Vocantas

Note that The Founder’s Sales Engine™ is not a guarantee of results or a get-rich quick scheme. Outcomes vary depending on each founder’s market, offer, execution, and commitment. Case studies and testimonials are examples only and do not represent guaranteed results. Any business decision carries risk, and you are solely responsible for your own success.

100%
Customer satisfaction
3x
Average increase in meetings booked
5-figures
Average closed revenue within 6 weeks of program start
+60%
Average cold outreach response rate improvement

The Engine.

Solo Founders Frustrated by Sales:

You’ve proven there’s demand, but growth still depends on you grinding through every deal. This is where we come in.

Complete curriculum with proven sales fundamentals, techniques, and psychology to close more.
Improve your day-to-day selling with structure and a pipeline you can rely on.
Write outbound copy to get replies, qualify harder, and close faster.
Build the life you want to live without sales feeling so painful and random.

We install the complete sales engine + 1:1 founder coaching + group calls + AI support 24/7.

Scaling Founders Stuck in Sales:

You’ve built traction, hired a team, but you’re still the best seller. Growth stalls without you.

Replace founder heroics with structure, control, and predictable pipeline.
Scale without being chained to sales while your team delivers growth.
Gain credibility with your board by proving sales scale independent of you.
Protect your investor relationships by hitting targets with process, not hope.

We extract the founder's method and fix it for scale + 1:1 founder coaching + team coaching + AI support 24/7.

The Founder.

Ben J. Abbey has proven success in growing businesses (>$100M sold), leading change, and building strong teams.

Scaled revenue from six to nine figures by installing real GTM systems at every stage: startup to scale.
Successful exit: Built a company from scratch, sold it, and carried the hard-won playbooks forward.
Rebuilt broken sales motions into successful ones, going from 6-to-9 figures.
Built and led high-performing GTM teams from zero to hundreds of employees.
Achieved triple-digit growth, regularly.
Designed Repeatable Sales Engines: Built outbound, messaging, and process that drives pipeline predictably.
Integrated AI into GTM workflows to boost team productivity and reduce cost by orders of magnitude.
Trusted by founders and boards to own the revenue engine and deliver outcomes, not decks.
If you’ve outgrown early stage selling but don’t yet have a real GTM operating system installed, Ben will build it and make it run.

Give your sales engine unstoppable momentum.

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