For executives, sales leaders, and their investors who want to win more.

I turn scattered sales effort intoa revenue engine.

GTMomentum provides B2B sales coaching and GTM consulting for technology companies in SaaS, AI, and tech services, to improve pipeline, close rates, forecast accuracy, and sales execution. Led by Ben J. Abbey, a 22-year B2B tech sales veteran.

100M+
Revenue in B2B tech
40+
Companies selling more
100+
Reps coached
President's Club
Ben was the nucleus of a team that grew sales 100%+ for several consecutive years.
Joe KoscoVP Sales, SADA
Ben's coaching and leadership let me grow into a successful rep.
Gabriel CarboneAccount Executive, Pythian
Ben's work catapulted my new team's onboarding 6 to 8 months ahead of schedule.
Tristan St. LouisSales Leader, Vocantas
I expected a drill sergeant and a bootcamp. Instead I got a coach who helped us build a system and operationalize it.
Roger HauCEO, PayerPrice

Results have included

3x more meetingsSales cycle cut 60%4x pipeline+$150K pipeline in 2 weeks+25% revenueClose rate 3% to 20%+Deal size doubledNew hire: $60K in 2 weeksSales team to KPI in <2 weeks3x more meetingsSales cycle cut 60%4x pipeline+$150K pipeline in 2 weeks+25% revenueClose rate 3% to 20%+Deal size doubledNew hire: $60K in 2 weeksSales team to KPI in <2 weeks
I've built and coached teams at SADASoftchoicePythianBeverly Hills PublishingiSmileBroadwingDayosRevelateVocantasTracktilePayerPriceVaitalAliveoNext OrbitBOS
Services
B2B Sales Acceleration

From guesswork to growth.

For execs, boards, sales leaders, and enablement teams, typical engagements range from a focused sales assessment to hands-on GTM transformation, direct rep coaching, and sales leadership support.

GTM Consulting & Advisory
01

A revenue engine you can forecast.

Your company goes from scattered tactics for GTM to an engine built to scale your company. I work with you on what's most pressing, whether it's fixing who you target, why they buy, or how your team approaches sales. We can go deep on org structure, comp, and talent, too, so a great product becomes revenue you can forecast.

ICP & targetingPositioning & messagingSales processComp & org designHiring & enablementPipeline & forecasting
Sales Team Coaching
02

A team that closes more deals, faster.

Your team goes from selling on gut to running a repeatable play. I coach reps across the full sales cycle, building the habits, language, and deal discipline that turn scattered effort into revenue you can close when my engagement ends.

ProspectingDiscovery & qualificationDemo & value sellingObjection handlingNegotiation & closingForecasting
Ben J. Abbey, Founder and Principal of GTMomentum
The principal

Hi, I'm Ben J. Abbey.

Founder and Principal of GTMomentum.

I sold and led in B2B tech for two decades, closed over $100M, and scaled SADA's Canadian team from 2 people to 200+ in under three years. I've trained, mentored, or promoted more than 100 reps, and many of them run teams of their own today.

I built my career on a simple deal: the better you get, the more you make. I've lived every part of it, from a first cold call to running a region, and I bring that to the companies and people I work with now.

GTMomentum is my sales practice and the firm behind two ventures, TFSE for founders and TSRE for reps. I'm the principal, and I stand behind anything that carries my name.

  • Operator who has built and led real sales teams
  • Hands-on from a first sales hire to a VP running the function
  • Systems your team owns long after the engagement ends

Book a call

Reviews

Don't take my word for it.

Founders, reps, and leaders I've coached, led, and sold alongside.

Ben is a force of nature. He single-handedly launched our Canadian market, going from individual contributor to Managing Director in record time. He built a high-performing team and exceeded revenue targets.
Tony Safoian CEO, SADA
Ben gets how to sell services. He literally wrote the book: hundreds of pages of seller guides, strategies, and coaching. Without Ben, we'd have cleared half of what we did in services bookings.
Patrick Watza Global Services Commercial Lead, SADA
Ben was the nucleus of a team that grew sales 100%+ for several consecutive years. Determination, passion, hustle, and professionalism. He adds value in every interaction.
Joe Kosco VP Sales, SADA
A passionate, creative, and highly effective sales leader. He reads and develops new markets, recruits world-class teams, and drives how his people engage customers. The sales leader you want on your team.
Adam Massey Sales Leader, Posit · ex-Google
Ben turned our sales organization into an exceptional services-selling team. His influence shows in pipeline growth, larger deal sizes, high-profile logos, and seller performance.
Leo Gharapetian Engineering Leader · Google Cloud Fellow
Ben provided immediate impact: methodology training, process, and coaching. His work catapulted my new team's onboarding 6 to 8 months ahead of schedule.
Tristan St. Louis Founder & SaaS Sales Leader
One of the best learning experiences in my startup journey. As a technical founder leading enterprise sales, I knew I had gaps. Ben pointed them out with empathy and rigor, and pushed for structural fixes so they'd last. I feel far more confident in my sales process now.
Shaunak Chatterjee Technical founder
I expected a drill sergeant and a bootcamp. Instead I got a coach who helped us build a system and operationalize it. For founders going from zero-to-one to one-to-ten who need a playbook and a team to run it, I strongly recommend Ben and TFSE.
Roger Hau Founder, PayerPrice
Ben has been game-changing for our early sales team. He helped us build the foundations, and I don't believe real, sustainable growth would be possible without it. The side effect: I'm less in the weeds as founder and can focus on growing the company.
Jordan Rose Founder, Tracktile
There are few people who have had as much impact on my career as Ben. His combination of empathy and results-oriented leadership is a positive force for any company culture. He identifies challenges and creates value.
Jon Popham Sales & GTM Leader · Cloud / SaaS
Ben played a pivotal role in SADA's transformation from a sales-focused organization to a services-first powerhouse, with an exceptional grasp of MEDDICC. A true asset to any team.
Paul Benjamin VP of Sales, Pythian
I'm happy to take personal reference calls to share the talents Ben brings, whether in a sales leader role, a country MD role, or as a change agent for unlocking growth in your sales organization.
Peter FitzGibbon SVP & GM, Insight
One of the most remarkable professionals I've encountered. A rare combination of intelligence, passion, and unwavering work ethic. If you want someone who delivers results and elevates those around him, Ben is the person.
Edrick Pirveysian Sales Leader, ProsperOps · UCLA Anderson MBA
Ben has a strong grasp of how to position data, cloud, and AI for both technical and business stakeholders. Strategic, knows how to navigate enterprise environments, and brings a steady, no-nonsense approach.
Chris Presley Executive Data & AI Operator
We wasted almost 2 years trying to figure out sales. As a technical expert with no sales experience, Ben took me from the ground up: why you're unique, how to message it, how to close meetings. If you're early in the startup cycle, don't wait.
Steven Long Technical founder, UnRavl
Ben's aptitude for leading through change is remarkable. His expertise in sales training, building programs, and building teams consistently delivered impressive outcomes for the organization and its customers.
Guy Aladjem Vice President, SADA
If I were leading a startup, Ben would be one of my first calls to lead new business acquisition. A true hunter, and very competitive. Get him on board and never look back.
Justin Ashooh Data & AI Leader · ex-Pythian
In my first week reporting to Ben, I learned more about selling and sales strategy than in the previous three years. His coaching and leadership let me grow into a successful rep.
Gabriel Carbone Customer Engagement Strategist
Ben was instrumental in our North-America-wide training and enablement. Smart, dedicated, and highly collaborative. I would welcome the chance to work with him again.
Brad Laudal Financial Services Enablement Leader
Ben took me from not understanding why my deals weren't closing to qualifying leads in the first meeting and knowing exactly where each deal stood. My ability to close improved significantly.
Corey Lund Founding AE
Ben leads with value first. He goes above and beyond, taking the time to help whenever I'm stuck. An excellent coach. I highly recommend GTMomentum.
Amelia Koonjbeharry Account Executive
Ben is a force of nature, and a great mentor and source of inspiration to a whole flock of mentees, myself included. Few invest their time and energy in the success of others like he does.
Terence Servance Google Cloud Partner
Always leading by example, inspiring and motivating. A hands-on approach to career coaching with real forward thinking. His dedication to success is contagious.
Iman Mohamed Account Executive, Salesforce
Ben was a key mentor, sharing keen insights and pushing me to reach beyond my role. His passion for customer-focused solution selling helped me take my career to new heights.
Sarah Killoran Enterprise Account Executive
An excellent salesperson who cares deeply about his clients. High integrity and a strong work ethic. As a builder of new business, Ben is one of the best.
Will Harris Sales & Operations Entrepreneur
Ben's ability to develop and find repeatable processes is unique. A top rep who always took my call to make sure I was developing the right way and having success of my own.
Jezriel Zapata Cloud, Data & GenAI Practitioner
A meticulous and skilled sales professional with acute business acumen and a passion for great customer service. Many of my colleagues share the same sentiment about the value Ben brings.
Gary Howe Senior Data & AI Specialist, AWS
The work Ben did to redefine our pitch, pipeline, process, and playbook directly contributed to us being recognized as one of the fastest growing companies in the western United States.
David Yunger Founder, Vaital
A lot of sales and marketing people say the right things but deliver little. Ben was different. He drilled into the real problems we solve and turned it into sales materials that flow and capture attention.
Doug Averch Founder, U2Logic
Ben helped me triple my booking rate. If you're thinking about working with TFSE, just do it. You have nothing to lose and you're going to see incredible results.
Benjamin Dryden Founder, ZeroDraft AI
We have much more control over the sales process now, closing customers in 3 meetings instead of chasing bad fits that don't close after 8.
Carolyn Dilks Founder, Passetto
In the first 4 weeks with The Founder's Sales Engine, we closed 5 new clients and learned to run a sales process that closes faster, predictably.
Jordan Brooks Founder, GreenPaths
Ben focuses on the root of the problem first. He makes sure fundamentals like ICP and USP are crystal clear before outreach. Most assume they know their ICP; Ben forces you to dial it in.
Varun MK Founder, Edittifi

Testimonials are real and shared with permission. They reflect individual experiences and are not typical, not a guarantee of results, and not financial or investment advice.

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Let's discuss fixing your sales engine.

Tell me where you're stuck. We'll map the fastest path to more pipeline and closed revenue.